Brand Partnerships
Brand Partnerships
The Random House Publishing program is home to some of the world’s most acclaimed voices, experts, visionary thinkers, gifted storytellers, activists, and artists—who shape social, political, and cultural conversations around the world.
We work with an array of diverse partners across a variety of platforms on unique and highly curated collaborations that drive awareness and lead-generation. We connect our partners directly with our dedicated, built-in audience of millions of readers from around the globe. We are passionate about pairing partners with the perfect author/book combo.
Collaborate with us today—your next chapter is waiting to be told!
Special Events
Our multi-faceted special events reach consumers in new and exciting ways, and our brand collaborations pique curiosity for both the book and the brand. Plus, our events are attended by participants from countries across the globe!
Outlander: Go Tell the Bees That I am Gone Launch Event
We partnered with a variety of national brands to reach consumers at every angle. Ann Taylor dressed both author Diana Gabaldon and our moderator, Entertainment Weekly’s Maureen Lenker, while Zenni provided custom event eyeglasses for VIP ticket holders. One lucky fan even won a trip to Scotland, courtesy of American Airlines!
Well Enough: Mental Health
Kenneth Cole supported our endeavors in breaking the stigma of mental health and helped amplify our Well Enough: Mental Health event on social media. Our authors worked on the Kenneth Cole–sponsored Mental Health Coalition by sharing their own stories about mental health and wellness.
Random House Open House
Our flagship event happens 2–3 times per year and brings fans of all literary genres together to celebrate books. We spoil guests with gift bags and raffles featuring tons of trending products—from cookware to candles, and more!
Content
Together, we can facilitate discussions around the stories that shape people’s lives. Random House provides brands with the content and resources needed to host these focal moments of community. Also (if desired) we love to host them with you! PS: Random House authors have been known to make special appearances at our book club meetings. . . .
Book Clubs
Tonal was looking to enhance its members-only book club, so we connected the brand with authors who could join book club read-alongs. And for Holiday 2021, we launched a book club with Domestique Wine that pairs the “terroir” of a book with wines we think readers will love. The first box—a book and two wines—included an opportunity to chat with the author.
Reading Resources
We partnered with Mattel to bring our parenting content to life in their virtual playroom, which gives easy access to resources for caretakers and parents. And we curated an amazing selection of RH books for West Elm’s cozy nook campaign, encouraging readers to get comfy with a book after freshening up their small spaces at home.
Inspired Content
Content from Debbie Macomber’s holiday titles was integrated into a limited-time, customized subscription holiday box that Sips By sold for the holidays. Tea brands were even named after book characters!
Brand Moments & Experiences
Whether at home, on vacation, or waiting in any line—ever—books go with readers everywhere. Turn your brand messaging into a lifestyle experience by incorporating books into a campaign or outreach effort. Together we can create moments that excite, innovate, and inspire.
Lifestyle Campaigns
We worked with 54 Thrones to create a special product pairing, matching 2022 debut novel Memphis with Moroccan beauty butter. On the author front, our beloved author Debbie Macomber has been an Easy Spirit ambassador for years! Together, she and the brand have partnered on giveaways, photoshoots and a limited edition sneaker to benefit breast cancer awareness.
Elevated Experiences
We filled The Walker Hotel’s “pink for breast-cancer research” room with our pink book covers, which Observer called “chef’s kiss” (we agree)! Our books have also set sail aboard many Carnival Cruise Line ships, there for travelers looking for their next read from the ship library.
Influencer Boxes
What could make an unboxing video stand out more than a gorgeous book cover? Our books have rounded out Brooklinen’s popular themed influencer boxes, Ann Taylor LOFT’s summer gift bags, Wander Beauty’s mailers, and more!
Sponsorships
Looking for something completely customized? Sponsor a Random House Group newsletter or event. Email PR@randomhouse.com to discuss!
Are you looking to pair your brand or products with our books and events?