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It's Not What You Say

It's Not What You Say

How to Sell Your Message When It Matters Most

About the Book

No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game.

Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to:


   •  Use the rule of three to win any audience over
   •  Prepare so you can be yourself – but better
   •  Embrace the unknown and conquer any fear

Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.
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About the Author

Michael Parker
Michael Parker is the author of several novels including Hello Down There, The Geographical Cure, and Don’t Make Me Stop Now. His short stories and nonfiction pieces have also appeared in many publications including the New York Times, the Washington Post, and Oxford American. He attended the University of North Carolina-Chapel Hill and the University of Virginia. He teaches writing at the University of North Carolina-Greensboro and divides his time between Greensboro and Austin, Texas. More by Michael Parker
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