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#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead.
Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential.
When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work.
But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start.
Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question:
How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture?
In this new book, Brown uses research, stories, and examples to answer these questions in the no-BSstyle that millions of readers have come to expect and love.
Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.”
Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.
Under the Cover
An excerpt from Dare to Lead
The Moment and the Myths
the moment the universe put the Roosevelt quote in front of me, three lessons came into sharp focus. The first one is what I call “the physics of vulnerability.” It’s pretty simple: If we are brave enough often enough, we will fall. Daring is not saying “I’m willing to risk failure.” Daring is saying “I know I will eventually fail, and I’m still all in.” I’ve never met a brave person who hasn’t known disappointment, failure, even heartbreak.
Second, the Roosevelt quote captures everything I’ve learned about vulnerability. The definition of vulnerability as the emotion that we experience during times of uncertainty, risk, and emotional exposure first emerged in my work two decades ago, and has been validated by every study I’ve done since, including this research on leadership. Vulnerability is not winning or losing. It’s having the courage to show up when you can’t control the outcome.
We’ve asked thousands of people to describe vulnerability to us over the years, and these are a few of the answers that directly pierce the emotion: the first date after my divorce, talking about race with my team, trying to get pregnant after my second miscarriage, starting my own business, watching my child leave for college, apologizing to a colleague about how I spoke to him in a meeting, sending my son to orchestra practice knowing how badly he wants to make first chair and knowing there’s a really good chance he will not make the orchestra at all, waiting for the doctor to call back, giving feedback, getting feedback, getting fired, firing someone.
Across all of our data there’s not a shred of empirical evidence that vulnerability is weakness.
Are vulnerable experiences easy? No.
Can they make us feel anxious and uncertain? Yes.
Do they make us want to self-protect? Always.
Does showing up for these experiences with a whole heart and no armor require courage? Absolutely.
The third thing I learned has turned into a mandate by which I live: If you are not in the arena getting your ass kicked on occasion, I’m not interested in or open to your feedback. There are a million cheap seats in the world today filled with people who will never be brave with their lives but who will spend every ounce of energy they have hurling advice and judgment at those who dare greatly. Their only contributions are criticism, cynicism, and fearmongering. If you’re criticizing from a place where you’re not also putting yourself on the line, I’m not interested in what you have to say.
We have to avoid the cheap-seats feedback and stay armor-free. The research participants who do both of those well have one hack in common: Get clear on whose opinions of you matter.
We need to seek feedback from those people. And even if it’s really hard to hear, we must bring it in and hold it until we learn from it. This is what the research taught me:
Don’t grab hurtful comments and pull them close to you by rereading them and ruminating on them. Don’t play with them by rehearsing your badass comeback. And whatever you do, don’t pull hatefulness close to your heart.
Let what’s unproductive and hurtful drop at the feet of your unarmored self. And no matter how much your self-doubt wants to scoop up the criticism and snuggle with the negativity so it can confirm its worst fears, or how eager the shame gremlins are to use the hurt to fortify your armor, take a deep breath and find the strength to leave what’s mean-spirited on the ground. You don’t even need to stomp it or kick it away. Cruelty is cheap, easy, and chickenshit. It doesn’t deserve your energy or engagement. Just step over the comments and keep daring, always remembering that armor is too heavy a price to pay to engage with cheap-seat feedback.
Again, if we shield ourselves from all feedback, we stop growing. If we engage with all feedback, regardless of the quality and intention, it hurts too much, and we will ultimately armor up by pretending it doesn’t hurt, or, worse yet, we’ll disconnect from vulnerability and emotion so fully that we stop feeling hurt. When we get to the place that the armor is so thick that we no longer feel anything, we experience a real death. We’ve paid for self-protection by sealing off our heart from everyone, and from everything—not just hurt, but love.
No one captures the consequences of choosing that level of self-protection over love better than C. S. Lewis:
To love at all is to be vulnerable. Love anything, and your heart will certainly be wrung and possibly be broken. If you want to make sure of keeping it intact, you must give your heart to no one, not even to an animal. Wrap it carefully round with hobbies and little luxuries; avoid all entanglements; lock it up safe in the casket or coffin of your selfishness. But in that casket—safe, dark, motionless, airless—it will change. It will not be broken; it will become unbreakable, impenetrable, irredeemable.
To love is to be vulnerable.
Rumble Tool: The Square Squad
When we define ourselves by what everyone thinks, it’s hard to be brave. When we stop caring about what anyone thinks, we’re too armored for authentic connection. So how do we get clear on whose opinions of us matter?
Here’s the solution we shared in Daring Greatly: Get a one-inch by one-inch piece of paper and write down the names of the people whose opinions of you matter. It needs to be small because it forces you to edit. Fold it and put it in your wallet. Then take ten minutes to reach out to those people—your square squad—and share a little gratitude. You can keep it simple: I’m getting clear on whose opinions matter to me. Thank you for being one of those people. I’m grateful that you care enough to be honest and real with me.
If you need a rubric for choosing the people, here’s the best I have: The people on your list should be the people who love you not despite your vulnerability and imperfections, but because of them.
The people on your list should not be “yes” people. This is not the suck-up squad. They should be people who respect you enough to rumble with the vulnerability of saying “I think you were out of your integrity in that situation, and you need to clean it up and apologize. I’ll be here to support you through that.” Or “Yes, that was a huge setback, but you were brave and I’ll dust you off and cheer you on when you go back into the arena.”
The Four Six Myths of Vulnerability
In Daring Greatly, I wrote about four myths surrounding vulnerability, but since I’ve brought the courage-building work into organizations and have been doing it with leaders, the data have spoken, and there are clearly six misguided myths that persist across wide variables including gender, age, race, country, ability and culture.
Myth #1: Vulnerability is weakness.
It used to take me a long time to dispel the myths that surround vulnerability, especially the myth that vulnerability is weakness. But in 2014, standing across from several hundred military special forces soldiers on a base in the Midwest, I decided to stop evangelizing, and I nailed my argument with a single question.
I looked at these brave soldiers and said, “Vulnerability is the emotion that we experience during times of uncertainty, risk, and emotional exposure. Can you give me a single example of courage that you’ve witnessed in another soldier or experienced in your own life that did not require experiencing vulnerability?”
Complete silence. Crickets.
Finally, a young man spoke up. He said, “No, ma’am. Three tours. I can’t think of a single act of courage that doesn’t require managing massive vulnerability.”
I’ve asked that question now a couple of hundred times in meeting rooms across the globe. I’ve asked fighter pilots and software engineers, teachers and accountants, CIA agents and CEOs, clergy and professional athletes, artists and activists, and not one person has been able to give me an example of courage without vulnerability. The weakness myth simply crumbles under the weight of the data and people’s lived experiences of courage.
Myth #2: I don’t do vulnerability.
Our daily lives are defined by experiences of uncertainty, risk, and emotional exposure. There is no opting out, but there are two options: You can do vulnerability, or it can do you. Choosing to own our vulnerability and do it consciously means learning how to rumble with this emotion and understand how it drives our thinking and behavior so we can stay aligned with our values and live in our integrity. Pretending that we don’t do vulnerability means letting fear drive our thinking and behavior without our input or even awareness, which almost always leads to acting out or shutting down.
If you don’t believe the data, ask someone from your square squad this question: How do I act when I’m feeling vulnerable? If you’re rumbling with vulnerability from a place of awareness, you won’t hear anything you don’t know and that you aren’t actively addressing. If you subscribe to the idea of terminal uniqueness (everyone in the world but you), you will probably be on the receiving end of some tough feedback.
And as much as we’d like to believe that wisdom and experience can replace the need to “do” vulnerability, they don’t. If anything, wisdom and experience validate the importance of rumbling with vulnerability. I love this quote by Madeleine L’Engle: “When we were children, we used to think that when we were grown-up we would no longer be vulnerable. But to grow up is to accept vulnerability.”
Myth #3: I can go it alone.
The third myth surrounding vulnerability is “I can go it alone.” One line of defense that I encounter is “I don’t need to be vulnerable because I don’t need anyone.” I’m with you. Some days I wish it were true. The problem, however, is that needing no one pushes against everything we know about human neurobiology. We are hardwired for connection. From our mirror neurons to language, we are a social species. In the absence of authentic connection, we suffer. And by authentic I mean the kind of connection that doesn’t require hustling for acceptance and changing who we are to fit in.
I dug deep into the work of the neuroscience researcher John Cacioppo when I was writing Braving the Wilderness. He dedicated his career to understanding loneliness, belonging, and connection, and he makes the argument that we don’t derive strength from our rugged individualism, but rather from our collective ability to plan, communicate, and work together. Our neural, hormonal, and genetic makeup support interdependence over independence. He explained, “To grow to adulthood as a social species, including humans, is not to become autonomous and solitary, it’s to become the one on whom others can depend. Whether we know it or not, our brain and biology have been shaped to favor this outcome.” No matter how much we love Whitesnake—and, as many of you know, I do—we really weren’t born to walk alone.
Myth #4: You can engineer the uncertainty and discomfort out of vulnerability.
I love working with tech companies and engineers. There is almost always a moment when someone suggests that we should make vulnerability easier by engineering the uncertainty and emotion right out of it. I’ve had people recommend everything from a texting app for hard conversations to an algorithm to predict when it’s safe to be vulnerable with someone.
As I mentioned in the introduction, what sometimes underpins this urge is how we think about vulnerability and the way we use the word. Many people walk into work every day with one clear task: Engineer the vulnerability and uncertainty out of systems and/or mitigate risk. This is true of everyone from lawyers, who often equate vulnerability with loopholes and liabilities, to engineers and other people who work in operations, security, and technology, who think of vulnerabilities as potential systems failures, to combat soldiers and surgeons, who may literally equate vulnerabilities with death.
When I start talking about engaging with vulnerability and even embracing it, there can be real resistance until I clarify that I’m talking about relational vulnerability, not systemic vulnerability. Several years ago, I was working with a group of rocket scientists (actual ones). During a break an engineer walked up to me and said, “I don’t do vulnerability. I can’t. And that’s a good thing. If I get all vulnerable, shit might fall from the sky. Literally.”
I smiled and said, “Tell me about the toughest part of your job. Is it keeping shit from falling from the sky?”
He said, “No. We’ve created sophisticated systems that control for human error. It’s hard work, but not the part I hate the most.”
Wait for it.
He thought for a minute and said, “It’s leading the team and all the people stuff. I’ve got a guy who is just not a good fit. His deliverables have been off for a year. I’ve tried everything. I got really tough this last time, but he almost started crying, so I wrapped up the meeting. It just didn’t feel right. But now it’s like I’m going to get in trouble because I’m not even turning in his performance sheets.”
I said, “Yeah. That sounds hard. How does it feel?”
His response: “Got it. I’ll sit down now.”
Those fields in which systemic vulnerability is equated with failure (or worse) are often the ones in which I see people struggling the most for daring leadership skills and, interestingly, the ones in which people, once they understand, are willing to really dig deep and rumble hard. Can you imagine how hard it can be to wrap your brain around the critical role vulnerability plays in leadership when you’re rewarded for eliminating vulnerability every day?
Another example of this comes from Canary Wharf—London’s financial district—where I spent an afternoon with some very proper bankers who wondered what I was doing there and weren’t afraid to ask me directly. They explained that banking is completely compliance driven and there’s no place for vulnerability. Neither the frustrated bankers nor the wonderful and forward-thinking learning and development team who invited me expected my answer.
I was honest: “Tomorrow is my last day in London, and I really want to visit James Smith & Sons”—the famous umbrella shop that’s been around since the early 1800s—“so let’s try to figure out why I’m here, and if we can’t, I’m out.”
They seemed a little miffed but interested in the deal. So I asked one question: “What’s the biggest issue you’re facing here and in your industry?”
There was a pause filled with some back-and-forth between people before the self-elected spokesperson shouted out “Ethical decision making.”
Brené Brown, PhD, LMSW, is a research professor at the University of Houston, where she holds the Huffington Foundation–Brené Brown Endowed Chair at the Graduate College of Social Work. She has spent the past two decades studying courage, vulnerability, shame, and empathy and is the author of four #1 New York Times bestsellers: Braving the Wilderness, Rising Strong, Daring Greatly, and The Gifts of Imperfection. Her TED talk—“The Power of Vulnerability”—is one of the top five most-viewed TED talks in the world with more than thirty-five million views. Brown lives in Houston, Texas with her husband, Steve, and their children, Ellen and Charlie.