You've Been Chosen

Thriving Through the Unexpected

About the Book

FINALIST FOR THE NAACP IMAGE AWARD • A relentlessly optimistic memoir by one of the most influential Black business leaders in America today, offering hope and practical guidance for navigating life’s most difficult challenges

“Do you want to be lifted up? You have come to the right place.”—Hoda Kotb

Cynt Marshall has spent her entire life beating personal and professional odds while also helping everyone she meets see how they are uniquely equipped to thrive. Through it all, this self-described “people person” never stopped reaching out and built a reputation as an inspiring motivator and mentor in business and beyond.

Marshall grew up in a northern California housing project with a violent father who once broke her nose, but also with a strong, devoted mother who kept her family fed and focused, reminding them, “It’s not where you live, but how you live.” Heeding her mother’s advice, Marshall excelled first at school and then in her professional life, overcoming overt and subtle racism to become, at forty, one of the first Black woman officers at AT&T, while also navigating both grief and joy as she started a family of her own.

All that life experience prepared Marshall for the day when, at fifty-one, she was diagnosed with stage 3 colon cancer, just one lymph node from stage 4. Overnight, her life changed, but her commitment to serve others did not.

You’ve Been Chosen offers what Marshall calls “the good, the great, the bad, and the ugly parts” of her journey through both cancer and everything that led up to it. Along the way, she tackles the tough questions we all face: What will I do with what I have been given? How will I respond to challenges with both grace and grit? Where will this new path take me if I keep moving? And how can I offer something good back to the world as a result?

Cynt Marshall’s deep faith and positivity will inspire and motivate you, and her story will help you see how all your experiences, even the hardest moments, can work together for something good, bringing you to positive places you’d have never experienced otherwise. She shows you how to find your own “voice of power” and encourages you to remember—and believe—that you, too, have been equipped to walk your unique path with purpose. That you, too, have been chosen.
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Praise for You've Been Chosen

You’ve Been Chosen will inspire you to find and tap into your own voice of power and to truly discover your unique purpose. This book and Cynt Marshall’s incredible story will ignite your belief that your best days are still to come!”—Jamie Kern Lima, New York Times bestselling author of Believe IT and founder of IT Cosmetics

“Cynt Marshall’s You’ve Been Chosen is an encouraging and uplifting read that will leave you equipped to not only survive but thrive in the midst of whatever life throws at you. Her captivating stories of personal triumph make this book impossible to put down.”—Emmanuel Acho, New York Times bestselling author of Uncomfortable Conversations with a Black Man and Emmy Award–winning Fox Sports analyst

“Cynt Marshall has more spirit and energy than any woman I’ve ever met. Everyone needs to read You’ve Been Chosen and learn Marshall’s story—it will ignite your soul and change your life.”—T. D. Jakes, Sr., pastor of the Potter’s House and chairman of the T. D. Jakes Foundation

“Cynt Marshall’s gentle grace, foundation grounded in faith, effervescent smile, and positive attitude are inspiring and illuminate why she has been successful in every aspect of her life. Marshall has indeed been chosen to lead.”—Earl “Butch” Graves, Jr., CEO of Black Enterprise

You’ve Been Chosen is an inspiring memoir by a remarkable leader. While never minimizing pain, Marshall enables you to see the opportunity for growth embedded in it.”—Carol Christ, chancellor of the University of California, Berkeley

“In this profoundly courageous book, Marshall shares her heart with each of us, and by doing so, she helps to lighten our load while fueling our strength to push forward as we strive to live the life we were meant to live.”—Anne Chow, CEO of AT&T Business

“In You’ve Been Chosen, the dynamic, multitalented Cynt Marshall reminds us that we are all leaders and that we have a unique story to share with the world. Read this book!”—John C. Maxwell, author, speaker, and founder of Maxwell Leadership®

“A heartwarming spiritual memoir . . . Marshall’s love for her family and God permeate this work, and her optimistic account of beating cancer and rising through the corporate world will satisfy those looking for a feel-good tale. Christians will be inspired.”Publishers Weekly

“While those looking for a faith-based memoir will find much to appreciate here, Marshall’s focus on the value of positivity and family will resonate with readers far beyond those that share her religious beliefs.”Booklist

“Regardless of religious affiliation, readers facing adversity will find Marshall’s story encouraging. . . . Reading Marshall’s story, it is apparent that her confidence and strong will have been primary contributing factors to her success. . . . Hers is truly a story of survival.”Kirkus Reviews
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You've Been Chosen


Pay Attention

In the spring of 2010, not too long after my fiftieth birthday, I sat in a Dallas conference room with my colleagues, AT&T leaders from across the country, filling out the human performance expert Jack Groppel’s Corporate Athlete assessment questionnaire. As the president of AT&T North Carolina, I was required to be there, but I didn’t expect much to come from the session. I was sure I wouldn’t find out anything new about myself. I knew me! I was in excellent emotional, mental, and spiritual health. I read and kept my mind sharp. I spent time with my family and friends to get the emotional support I needed. I was intentional about making time for prayer, going to church, and feeding my soul. As I remember it, my results were off the charts in those categories.

My physical health, though? I thought it would be my lowest score but figured it would still be decent. I used to be an athlete, and now as an executive and a mom, I was constantly on the go. I’d already cut back on Ding Dongs and fried chicken. What else could they want from me?

I was partially right. Physical health was my lowest scoring area on Jack’s assessment, but the score was far from decent. It was clear where I needed to put my attention.

A few months before, my primary care physician had given me a referral slip for a colonoscopy test, which he called a routine precaution for all his patients when they turned fifty. I’d thanked him and put the slip on my nightstand, figuring I’d get to it sooner or later. After all, I’d be fifty for a whole year. I had plenty of time.

I thought about that slip at the end of Jack’s program, when we were told to all choose accountability buddies from within the group and then share with them one specific action step that we would take for improvement. I turned to Frank, a straight-talking executive from New Jersey, and told him I would get a colonoscopy. I was a busy woman, I reasoned, so I picked something I thought wouldn’t require extra energy.

Over the following weeks and then months, Frank somehow always managed to call me when I was in the Starbucks drive-through. “Did you get that thing done yet?” he’d ask in his gravelly New York accent. I’d tell him no and change the subject.

Seven months and many Frank phone calls later, I finally got to say yes, the appointment was made, and so could we please talk about something else now? I scheduled my colonoscopy for December 14, the day before my fifty-first birthday. I was cutting that “get it done at fifty” close, but in my defense I schedule all of my routine medical checkups for my birthday week every year. I have an annual health plan that I stick to, and now it contained a colonoscopy “maintenance” box to check.

I still remember the anesthesia-induced “sleep” I had that day as the best I’ve ever had. I didn’t feel a thing. When I woke up, though, the first thing I saw was Kenny standing over me. That wasn’t normal. Kenny’s not one to hover too close. Through my anesthesia haze I saw that he was frowning, biting his lip the way he does when he’s bothered. I knew right away something wasn’t right.

“Wife, we’ve got a problem,” he told me, and then he stopped, not sure how to continue. “The doctor saw something he didn’t like.”

I didn’t know how to respond to that, and my brain still wasn’t working at its normal speed. I reached out toward the paper I could see in his hand. “What’s that?”

After a second of hesitation—“Maybe you should read this later when you feel better”—Kenny relented and handed over the report from the gastroenterologist, who’d been called off to see another patient while I was still in recovery. He’d given Kenny copies of the scans they took, promising to call the next day to talk me through them.

I’m no doctor, but when I looked at the pictures of my body, even I could see the nasty-looking mass. It was not the birthday gift I was hoping for.

To be honest, the colonoscopy wasn’t actually my first sign that something was wrong.

I’d been prone to sinus infections ever since I moved to North Carolina four years before, so I was used to swollen lymph nodes. When I felt something swelling in my neck a few months before, I didn’t pay much attention. I just called my doctor for another round of super-duper antibiotics.

When I started inexplicably losing weight, I welcomed it and didn’t ask questions. I complained sometimes to Kenny that I was feeling off and not like myself, but neither of us thought it was anything more than I had too much work, too much travel, and too many sinus infections. When Venessa, my chief of staff, mentioned that I looked tired and pale, I rearranged my travel schedule a little but kept going.

Then, in November, my kids all insisted that we go Black Friday shopping. It wasn’t my favorite holiday tradition, but I agreed. We teamed up with a couple of my friends and their kids, and the crew was all at the mall by 4:00 A.M. As we were getting ready to go, I noticed my back hurt a little, but I wrote it off as the result of being on my feet in the kitchen the whole previous day, making Thanksgiving dinner.

The pain got steadily worse and harder to ignore, until about an hour later, when my son Anthony found me in front of a Macy’s register, collapsed all the way to the floor in excruciating pain, but still holding up my credit card to the salesperson who was ringing up a new coat for my youngest, Alicia.

My conscientious boy was next to me in an instant, simultaneously helping me up and yelling at his sister for not doing something. He threatened to put me in a wheelchair until I agreed to stop shopping and wait in the car until he could round up the rest of the group.

I went to an urgent care clinic that afternoon, but they couldn’t find anything specific wrong with me and sent me home, suggesting it was an early stage of diverticulitis. When I was still having trouble standing the next day, Kenny insisted I go to a hospital emergency room. There, a CT scan showed a lesion on my liver, but I left again with no real diagnosis. In fact, the ER doctor specifically told me he didn’t think I had cancer, even though lower left back pain like mine is a symptom of colorectal cancer (as are weight loss, fatigue, and blood in the stool, which I’d also noticed but had dismissed recently).

The pain subsided after a few hours, and I went home and went on with my weekend.

The day after my colonoscopy, my actual fifty-first birthday, I went back to the office. I have a tradition that I always work on my birthday, and not just because I don’t want to miss my cake and ice cream at the lunchtime “surprise” party. Growing up poor taught me not to take my career for granted, and whenever I count my blessings, two near the top of the list are a great job and the ability to take care of my family.

Instead of enjoying ice cream with my team, though, I found myself stuck in a conference room, being grilled by auditors making a surprise visit. I’d been the president of AT&T North Carolina for almost four years at that point, and we had become a model program that other AT&T programs across the country followed. But that birthday meeting with the outside interrogators was unusually intense, and the way they asked about some of our business practices sounded more like an inquisition than a normal audit.

As a Black woman in corporate America, I had learned long ago that I would sometimes be treated as if I were unqualified or untrustworthy. It was an unfortunate reality. I sat with no notes in front of me, grateful for my good memory as I honestly answered all their questions and gave them facts.

I had nothing to hide and kept my cool, but after about five hours and one missed birthday party, my aggravation was starting to show. When my assistant stuck her head into the room to tell me that my doctor was on the phone, I gratefully took the opportunity to step out.

It was a case of “out of the frying pan and into the fire,” because the gastroenterologist didn’t have good birthday news for me, either. That out-of-body feeling struck as I stood in my office on my fifty-first birthday and heard for the first time that the nasty thing in the scan was a tumor in my colon and that I needed to talk to a surgeon right away. I don’t think the doctor could use the word “cancer” without an official pathology report, but he was insistent that I get this “thing” looked at immediately. At the end of the call, he said again that it didn’t look good.

I thanked him and hung up. After a quick call to Kenny to let him know what had happened, I went back to the inquisition much calmer than I’d been before. The auditors’ questions were still ridiculous, but suddenly insignificant compared with what else I was facing.

About the Author

Cynt Marshall
Cynt Marshall is the CEO of the Dallas Mavericks, president and CEO of Marshalling Resources consulting, and the former senior vice president of human resources and chief diversity officer for AT&T. She is the first Black woman to hold the CEO role for any NBA team. She is also an outspoken cancer survivor, regular speaker at cancer-related events, and vocal supporter of cancer patients and their families across the country. The fourth of six children, Marshall grew up in Richmond, California, and lives in the Dallas area. She and her husband, Kenneth, have four adult children. More by Cynt Marshall
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