Outlander: Go Tell the Bees That I am Gone Launch Event
We partnered with a variety of national brands to reach consumers at every angle. Ann Taylor dressed both author Diana Gabaldon and our moderator, Entertainment Weekly’s Maureen Lenker, while Zenni provided custom event eyeglasses for VIP ticket holders. One lucky fan even won a trip to Scotland, courtesy of American Airlines!
Well Enough: Mental Health
Kenneth Cole supported our endeavors in breaking the stigma of mental health and helped amplify our Well Enough: Mental Health event on social media. Our authors worked on the Kenneth Cole–sponsored Mental Health Coalition by sharing their own stories about mental health and wellness.
Random House Open House
Our flagship event happens 2–3 times per year and brings fans of all literary genres together to celebrate books. We spoil guests with gift bags and raffles featuring tons of trending products—from cookware to candles, and more!